This guide explains how to track QR code scans from electronic badges, smart badges, wearable display badges, and QR code badges used by event teams, booth staff, creators, and brand activation teams. The reference product is Beambox Nikko E-Badge.
| Parameter | Example | Purpose |
|---|---|---|
| Campaign | spring-launch | Groups scans by activation or event campaign. |
| Event | expo-2026 | Separates one show from another. |
| Role | demo, sales, creator, host | Shows which staff role drove scans. |
| Badge owner | staff-01 | Optional identifier for internal attribution. |
| Destination | lead-form, catalog, booking | Clarifies the visitor action being measured. |
Use one QR destination for demo requests, quote forms, or contact capture.
Track scans to a product page when the badge supports a physical demo or sales conversation.
Use a calendar or booking link when the event goal is sales follow-up.
Use profile or shop links for creator booths, fan meetups, and social follow prompts.
Use campaign-specific links for coupons, waitlists, samples, or brand activation claims.
Use help desk links for large events where staff need to route attendees quickly.